SERX - Swiss Economy Reputation Index
The Swiss Economy Reputation Index (SERX), which is currently made up of 140 private sector and state-related companies, shows on a consolidated basis how the public perception of the Swiss economy and its key sectors has developed over time.
Due to the sedimented accounting method (Sedimented Reputation Index®) and the broad valuation basis determined on a daily basis (an average of around 20,000 reputation-relevant public contributions are calculated per day on a sedimented basis), SERX is a valid indicator of the public acceptance of the Swiss economy and its central sectors.
The prevailing climate of opinion is driven in particular by more negative expectations in the area of functional reputation. This perception, which focuses on business success and economic prospects, has deteriorated markedly over the past two years.