SERX - Swiss Economy Reputation Index
The Swiss Economy Reputation Index (SERX), which is currently made up of 140 private sector and state-related companies, shows on a consolidated basis how the public perception of the Swiss economy and its key sectors has developed over time.
Due to the sedimented accounting method (Sedimented Reputation Index®) and the broad valuation basis determined on a daily basis (an average of around 20,000 reputation-relevant public contributions are calculated per day on a sedimented basis), SERX is a valid indicator of the public acceptance of the Swiss economy and its central sectors.
Although public perception of the Swiss economy again deteriorated slightly overall in the fourth quarter of 2019, there have been signs of a slight upward trend since November 2019, due in particular to the improved reputation of companies in the real economy.
After two quarters of severe damage to the reputation of companies in the real economy (especially in the transport & logistics and retail sectors), the climate of opinion improved significantly in the fourth quarter of 2019.